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Behind the Brand


Welcome to our shop! We’re so excited to have you here....if you’ve stumbled upon us, you’re likely a connoisseur of good coffee, appreciative of unique fashion and styling, and nurturing a heart for the Lord.  We've opened our doors and our hearts to women looking to understand what it truly means to be “Clothed in Strength and Dignity!” 

AMaVo originated in 2008 as a brick and mortar by a family in South Dakota who wanted to create a unique experience for everyone who walked through the door.   We quickly realized the lack of confidence in females when it came to their wardrobe. True confidence exists when we feel comfortable in our own skin and are confident in who we are as females and as daughters of the King. We are created in His image and His work is perfect. AMaVo has set out to instill this truth in every woman we come into contact with through our clothing, accessories and home goods.   

Our prayer is that you find something pretty in our shop that draws you closer to the Lord by building your true, authentic, confident self!


The AMaVo team

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